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Fellipe Araujo
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Demand Generation · Robotics & B2B Tech

Great product. Empty pipeline. Let's fix that.

B2B and B2C companies are great at building and demonstrating product. The gap is almost always the same: no repeatable system between buyer interest and forecastable revenue.

I build that system, and I stay in it: I own the planning and I am hands-on through delivery. Demand generation, AI-first operations, and go-to-market playbooks for companies that need pipeline, not another consultant report.

B2B & B2C GrowthPhysical AI & RoboticsB2B Marketing ManagementStrategy + Hands-onAI-First Ops
15+
Years in B2B growth
€9M
P&L owned, peak
3
Global brands led
3
Languages · EN·ES·PT
01 · Selected proof
Pipeline
€1M → €9M

Scaled the marketing P&L behind a global demand engine, built to forecast, not to impress.

SEO at scale
60k+

Pages diagnosed and prioritised, turning a sprawling estate into a compounding, low-cost acquisition channel.

Team
6 → 18

Built and scaled the marketing org across markets and languages, on a single operating model.

02 · What I implement
Agents & Automation
Agents that work 24/7

Conversational and back-office agents covering lead qualification, follow-up, support and internal ops, wired to your CRM and WhatsApp, with RAG memory over your own data.

n8n · OpenAI · ChatVolt · Supabase · RAG
AI-Built Products
From idea to live in days

Internal tools, landing pages and full SaaS shipped with AI-assisted (vibe) coding. Fast, owned by you, integrated with payments and data.

Lovable · Cursor · Claude Code · Supabase · Stripe
AI-First Operations
AI across the funnel

Embed AI into content, SEO, campaigns, data and reporting, then train the team into an AI-first operating model.

GPT · Claude · n8n · dashboards
Marketing Management
Own the function, not just the project

Run the marketing function itself: plan, budget, channel mix, the team and the agencies, and the number reported to the board. Fractional, for as long as it needs an owner and not a day longer.

Planning · Budget · Team · Board reporting
03 · Ways to work together
Pipeline Sprint2 weeks
Demand audit + AI stack + positioning + 90-day GTM playbook

Two weeks of live and async work where we diagnose where your pipeline is leaking and map a ready-to-execute system, not a slide deck.

Explore details →
Advisory
Diagnosis & 90-day roadmap

A focused audit of your demand engine and a prioritised plan your team can execute. Fast.

Fractional
Embedded demand-gen lead

I run demand generation as part of your team: strategy plus hands-on execution, month to month.

Build
Ship the growth engine

I architect and build the system: site, SEO, campaigns, CRM and AI-agentic workflows.

05 · What colleagues and managers say
  • I worked with Fellipe on project management and go-to-market at Universal Robots. He's someone who turns strategy into execution, keeping launches on track across markets while never losing sight of the commercial outcome. He coordinates the moving parts, aligns the people involved, and makes sure the work actually lands and drives results. I'd recommend him without hesitation for a senior marketing leadership role.
    Sanne Villemoes MancaSanne Villemoes MancaVerifiedGlobal Go-to-Market Execution & Project Management · Product Marketing & Launch Strategy
  • Fellipe was the first person on my team when I joined Universal Robots, and in many ways he was also my guide – he showed me how things worked and helped me find my footing fast. Over nearly five years we built and shipped a lot together, and I always knew I could count on him to figure things out, take initiative, and raise the bar. What impressed me most was how he grew beyond marketing into product management – taking ownership of the website end to end, leading our migration to a new CMS, and developing new digital projects & products along the way. He pairs that sharp product and demand generation sense with a genuinely generous, team-first way of working. Any team would be lucky to have him – I certainly was.
    Sandra JelisavčićSandra JelisavčićVerifiedGrowth Marketing Manager · Marketing Ops, Demand Gen & Operational Excellence
  • Fellipe brought exceptional digital and web expertise to the team, but he was never content to stay within the boundaries of what he already knew. […] Over time, I watched Fellipe grow from a highly skilled digital expert into a more well-rounded marketing and product leader — someone who contributes as a teammate, coach, and mentor to others. Any organization would be fortunate to have Fellipe on its team. I would work with him again in a heartbeat.
    Colleen Hayes, MBAColleen Hayes, MBAVerifiedVP Marketing · B2B AI, SaaS & Enterprise Technology
  • I worked with Fellipe when he reported directly to me. His leadership, strategic vision, and results-oriented approach consistently stood out. He managed complex projects effectively, aligning team members and stakeholders around well-defined goals, particularly in digital transformation and team leadership. I highly recommend him for future roles in marketing leadership.
    Fabio MontagnaFabio MontagnaVerifiedProduct Executive & Strategic Advisor
  • I worked side by side with Fellipe on several digital projects at Teradyne Robotics, at the intersection of marketing and product. Fellipe is the guy that gets things done, and gets it done right. Not only as an individual contributor, but as an inspirational and motivational leader. He understands and speaks the complex language across a matrix organisation, ensuring that everyone does not only understand the challenges to be solved, but most importantly, the value that's being made. It's not about tasks for him, it's about ensuring that everything that gets done creates value for the right audience. If you need a great leader to get your company to the next level, Fellipe is the right candidate you have to consider.
    Mark PovlsenMark PovlsenVerifiedStrategic Product Leader · M.Sc. Engineering
  • I had the pleasure of working 3 years with Fellipe in the Digital Product space of Universal Robots. Fellipe is great at keeping focus on what's relevant, working strategically and leading a product team to deliver the desired outcomes. On top of that, I enjoyed his presence at the office, where he was always there for sparring and sharing.
    Casper RundagerCasper RundagerVerifiedCommercial Growth · Robotics, Drones & Defence Tech
  • I had the privilege of mentoring Fellipe for approximately nine months and witnessed firsthand his expertise and passion as a Product Manager. His deep understanding of digital marketing, customer experience, and market research enables him to develop innovative, user-centric solutions that drive engagement and retention. Fellipe's leadership style fosters collaboration and creativity, empowering his team to excel. His dedication to staying ahead of industry trends and actively contributing to the product management community further sets him apart. With his strategic mindset and passion for innovation, Fellipe is a valuable asset to any organization.
    Mike SzesterniakMike SzesterniakVerifiedGrowth Focused Leadership
  • Fellipe stands out in any context for his exceptional personality and collaborative nature. He is highly skilled in stakeholder management, consistently taking the time to understand the unique needs of each individual he works with. He excels in agile working, expertly building roadmaps and adapting to changing requirements. His strategic perspective and clear direction were instrumental in inspiring the team and keeping them focused and motivated. Working together was a truly enjoyable experience, as we constantly productively challenged each other to learn and grow.
    Silvia SchenaSilvia SchenaVerifiedR&D Program Manager, LEGO Group
  • While we were working together Fellipe impressed me with his ability to combine maintaining friendly, productive relations and effectively managing the product. His skill of prioritising and understanding the team's capacity meant that we were able to deliver valuable results. He is a good listener, proactively asks for feedback and advice but at the same time consciously decides what to implement and what to discard. Working with Fellipe was a pleasure!
    Monika MalcherekMonika MalcherekVerifiedGovTech · Transformation Coach

Real, verified testimonials from people who worked with me

See the recommendations on LinkedIn

Your business is growing and the pipeline can't keep up? That's the problem I solve.

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Fellipe Araujo — Great product. Empty pipeline.