I don't just plan demand generation. I build the engines that produce it.
For fifteen years I've made technical, long-cycle B2B products generate demand: industrial robotics, building materials, automotive and B2B SaaS. The work runs across three languages and several markets, and it's hands-on: I architect the system and ship it, rather than handing a brief to someone else.
That combination of strategy and execution, in English, Spanish and Portuguese, is rare at a senior level. It's what lets me walk into a complex business and turn scattered demand into pipeline a board can forecast.
Every channel is judged on qualified pipeline and revenue, not impressions or rankings for their own sake.
I design the funnel and ship it (web, SEO, campaigns, CRM) so the strategy survives contact with reality.
Multilingual go-to-market from a single operating model. New regions cost weeks, not headcount.
Led web and digital experience for two global robotics brands on a single platform, across markets, languages and a long, technical sales cycle.
Designing and building a B2B demand-generation platform end to end: brand, product and code, with an AI-agentic core.
A trademark-intelligence SaaS for the Brazilian market, built from data pipeline to paywall.
Agency-side digital strategy and campaigns for brands including Cosentino and Toyota Spain.