What I build, end to end
Three products developed from scratch this year on an AI-first stack — and fifteen years of demand systems for global robotics brands.
Two-sided marketplace for second-hand industrial robotics in Spain: catalog with search and filters, verified listings, subscription plans, a services directory and a publishing area — developed in weeks.
Platform monitoring Brazil's national industrial property registry at scale: over 68 million companies and 5 million trademarks processed, with automated weekly ingestion.
AI-assisted B2B and B2C demand generation platform: content, campaigns and analytics operating on a single product.
Scaled the marketing P&L behind a global demand engine, built to forecast, not to impress.
Pages diagnosed and prioritised, turning a sprawling estate into a compounding, low-cost acquisition channel.
Built and scaled the marketing org across markets and languages, on a single operating model.
Led the web and digital experience for the group on a single platform, across markets, languages and a long, technical B2B sales cycle.
Digital experience and demand generation for the collaborative robot arm brand, across markets and languages on the shared platform.
Digital experience and demand generation for the autonomous mobile robot brand, on the same platform and the same multilingual go-to-market.
A one-off consulting engagement on customer journey and pipeline: mapping the path from first touch to qualified opportunity, and the system that has to sit between them. Client confidential.