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Fellipe Araujo
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Featured · Pipeline Sprint

Two weeks to a demand engine you can forecast.

A focused two-week engagement to diagnose your demand engine and map a path forward together. Built on fifteen years of B2B and B2C pipeline work, now wired with AI.

15+
Years in B2B growth
€9M
P&L owned, peak
3
Global brands led
3
Languages · EN·ES·PT
01 · Pipeline Sprint

A focused two-week process to map your demand gaps, define your AI-first GTM motion, and deliver a ready-to-execute playbook your team can run from day one.

Duration
2 weeks
Format
Live + async
Languages
EN · ES · PT
FIG.01 · Pipeline Sprint · 4 WeeksRemote · EN · ES · PT
What you get
Demand audit

2 workshops to map where pipeline is leaking, who the real ICP is, and which channels have untapped leverage.

AI stack blueprint

A concrete recommendation on where to wire AI agents: lead qualification, follow-up, content and reporting.

Positioning deck

6 slides capturing what your product is, who it is for, the problem it solves, and the language that converts.

GTM playbook

A 90-day, ready-to-execute plan: channel priorities, AI automations, KPIs and the first 3 campaigns to ship.

Explore Pipeline Sprint →
02 · What colleagues and managers say
  • I worked with Fellipe on project management and go-to-market at Universal Robots. He's someone who turns strategy into execution, keeping launches on track across markets while never losing sight of the commercial outcome. He coordinates the moving parts, aligns the people involved, and makes sure the work actually lands and drives results. I'd recommend him without hesitation for a senior marketing leadership role.
    Sanne Villemoes MancaSanne Villemoes MancaVerifiedGlobal Go-to-Market Execution & Project Management · Product Marketing & Launch Strategy
  • Fellipe was the first person on my team when I joined Universal Robots, and in many ways he was also my guide – he showed me how things worked and helped me find my footing fast. Over nearly five years we built and shipped a lot together, and I always knew I could count on him to figure things out, take initiative, and raise the bar. What impressed me most was how he grew beyond marketing into product management – taking ownership of the website end to end, leading our migration to a new CMS, and developing new digital projects & products along the way. He pairs that sharp product and demand generation sense with a genuinely generous, team-first way of working. Any team would be lucky to have him – I certainly was.
    Sandra JelisavčićSandra JelisavčićVerifiedGrowth Marketing Manager · Marketing Ops, Demand Gen & Operational Excellence
  • Fellipe brought exceptional digital and web expertise to the team, but he was never content to stay within the boundaries of what he already knew. […] Over time, I watched Fellipe grow from a highly skilled digital expert into a more well-rounded marketing and product leader — someone who contributes as a teammate, coach, and mentor to others. Any organization would be fortunate to have Fellipe on its team. I would work with him again in a heartbeat.
    Colleen Hayes, MBAColleen Hayes, MBAVerifiedVP Marketing · B2B AI, SaaS & Enterprise Technology
  • I worked with Fellipe when he reported directly to me. His leadership, strategic vision, and results-oriented approach consistently stood out. He managed complex projects effectively, aligning team members and stakeholders around well-defined goals, particularly in digital transformation and team leadership. I highly recommend him for future roles in marketing leadership.
    Fabio MontagnaFabio MontagnaVerifiedProduct Executive & Strategic Advisor
  • I worked side by side with Fellipe on several digital projects at Teradyne Robotics, at the intersection of marketing and product. Fellipe is the guy that gets things done, and gets it done right. Not only as an individual contributor, but as an inspirational and motivational leader. He understands and speaks the complex language across a matrix organisation, ensuring that everyone does not only understand the challenges to be solved, but most importantly, the value that's being made. It's not about tasks for him, it's about ensuring that everything that gets done creates value for the right audience. If you need a great leader to get your company to the next level, Fellipe is the right candidate you have to consider.
    Mark PovlsenMark PovlsenVerifiedStrategic Product Leader · M.Sc. Engineering
  • I had the pleasure of working 3 years with Fellipe in the Digital Product space of Universal Robots. Fellipe is great at keeping focus on what's relevant, working strategically and leading a product team to deliver the desired outcomes. On top of that, I enjoyed his presence at the office, where he was always there for sparring and sharing.
    Casper RundagerCasper RundagerVerifiedCommercial Growth · Robotics, Drones & Defence Tech
  • I had the privilege of mentoring Fellipe for approximately nine months and witnessed firsthand his expertise and passion as a Product Manager. His deep understanding of digital marketing, customer experience, and market research enables him to develop innovative, user-centric solutions that drive engagement and retention. Fellipe's leadership style fosters collaboration and creativity, empowering his team to excel. His dedication to staying ahead of industry trends and actively contributing to the product management community further sets him apart. With his strategic mindset and passion for innovation, Fellipe is a valuable asset to any organization.
    Mike SzesterniakMike SzesterniakVerifiedGrowth Focused Leadership
  • Fellipe stands out in any context for his exceptional personality and collaborative nature. He is highly skilled in stakeholder management, consistently taking the time to understand the unique needs of each individual he works with. He excels in agile working, expertly building roadmaps and adapting to changing requirements. His strategic perspective and clear direction were instrumental in inspiring the team and keeping them focused and motivated. Working together was a truly enjoyable experience, as we constantly productively challenged each other to learn and grow.
    Silvia SchenaSilvia SchenaVerifiedR&D Program Manager, LEGO Group
  • While we were working together Fellipe impressed me with his ability to combine maintaining friendly, productive relations and effectively managing the product. His skill of prioritising and understanding the team's capacity meant that we were able to deliver valuable results. He is a good listener, proactively asks for feedback and advice but at the same time consciously decides what to implement and what to discard. Working with Fellipe was a pleasure!
    Monika MalcherekMonika MalcherekVerifiedGovTech · Transformation Coach

Real, verified testimonials from people who worked with me

See the recommendations on LinkedIn
03 · Or work with me another way
Advisory

Diagnosis & 90-day roadmap

A focused audit of your demand engine and a prioritised plan your team can execute. Fast.

One focused session. Diagnosis, priorities, and a plan you can move on immediately.

Fractional

Embedded demand-gen lead

I run demand generation as part of your team: strategy plus hands-on execution, month to month.

Ongoing embedded support. I join the team, run the motion, and transfer the system.

Build

Ship the growth engine

I architect and build the system: site, SEO, campaigns, CRM and AI-agentic workflows.

Full build: site, SEO, AI stack, CRM, campaigns. You own everything at the end.

Remote Contractor

Worldwide, contract-based

The role is posted as on-site or local? I take it on as a remote contractor or consultant instead, wherever your team is based.

No relocation, no sponsorship. Direct contract, agency or EOR — whatever your finance team already runs.

Your business is growing and the pipeline can't keep up? That's the problem I solve.

Get in touch →
Work with me | Fellipe Araujo