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Fellipe Araujo
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Case StudyJuly 20263 min read

PULSElabs: an AI-powered B2B and B2C demand generation platform

An autonomous content engine powered by a multi-agent AI architecture, taken from concept to production and built end to end with Claude Code.

PULSElabs cover art: the wordmark beside a rising teal-to-indigo data curve on a dark blueprint grid

PULSElabs is a SaaS demand generation platform that produces high-performing, on-brand marketing content on its own. It is an AI-first product, built end to end with Claude Code, and it runs in production today.

The challenge

B2B and B2C teams need consistent, on-brand, high-converting content at a volume manual production cannot sustain. Quality and scale usually pull against each other. PULSElabs was built to deliver both at once.

The approach

PULSElabs pairs an autonomous, multi-agent AI layer with a brand-aware content system, so the output stays on-brand at scale without a person in the loop for every piece. The internals stay deliberately under the hood. What matters here is the outcome: a self-serve platform that turns a brief into finished, on-brand content.

Tech and build

Frontend & API
Next.js
Data
Supabase · PostgreSQL
Auth
Custom JWT
Hosting & deploys
Vercel
AI
Multi-agent AI
Built with
Claude Code
PULSElabs at a glance

Designed, built, and shipped to production end to end with Claude Code. AI-first from the first line, and taken all the way to a live product.

Want an AI-first product like this built end to end?

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